PAID ADS
SMARTER CAMPAIGNS
04
Advertising PlatformsReach people searching, scrolling or making business decisions with paid advertising built around your offer.
OptivSoft manages Google, Meta, TikTok and LinkedIn ads with a clear plan for your audience, budget and next action. Google campaigns capture active searches. Meta and TikTok campaigns introduce your offer through relevant creative. LinkedIn campaigns support professional audiences. We review landing pages and conversion tracking alongside campaign setup, then use testing and reporting to guide changes.
250+
Digital Marketing Projects
Campaign
Roadmap
Start with a defined goal, launch with tracking in place and use campaign evidence to decide the next test.
01 Research
Define Your Audience & Goal
We review your offer, account history and customer journey, then agree on the campaign goal, platform mix and initial test budget.
02 Launch
Build Creative & Tracking
We prepare ad copy, audience settings and landing page recommendations, then check agreed conversion events before launching the approved campaigns.
03 Improve
Test, Report & Refine
We compare creative and audience performance, review lead quality and explain budget changes. Campaign decisions follow available evidence and your business priorities.
Campaigns With Direction
Discuss Your Ads
Every campaign needs a clear offer, a relevant audience and a useful destination after the click. We connect creative, targeting and landing page recommendations with agreed conversion goals, so your team can see where the budget goes and decide what to test next.
I.
Capture Demand
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II.
Meta Ads
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III.
TikTok Ads
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IV.
LinkedIn Ads
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Discuss Your Campaign
Ads FAQ
We manage Google, Meta, TikTok and LinkedIn advertising. The platform mix follows your audience, offer and budget. You can start with one channel when that gives the project a clearer focus.
We recommend a test budget after reviewing your market, goals and expected costs. Advertising spend is separate from management fees. Your proposal defines both and any creative or tracking work included.
Ad copy, creative direction and campaign setup can be included. We agree on the number of assets and revisions before work begins. New photography, video production and landing page builds are scoped separately when needed.
We use agreed conversion events and campaign data to review cost per enquiry, lead quality and sales where tracking allows. Reports explain spend, tests and next actions, including gaps in attribution.
Results depend on your offer, competition, budget, website and sales follow-up. We do not promise a fixed return. We use structured testing and clear reporting to guide campaign changes.