Scaling Customer Acquisition & Repeat Orders for Online Grocery Delivery
Combining precision Google Shopping ads, localized Facebook campaigns, and automated email win-back sequences to maximize basket sizes.
- Hyper-targeted geo-fenced ad campaigns reaching diaspora communities and families
- Automated abandoned cart and browse abandonment recovery email workflows
- Google Merchant Center feed optimization with real-time stock sync
- Customer loyalty promotions driving consistent weekly grocery re-orders
Grocery e-commerce depends entirely on recurring orders and customer retention. For SubziCart, an ethnic grocery delivery platform, we engineered a full-funnel digital marketing engine. We lowered customer acquisition costs through targeted demographic ads while building retention sequences that turned one-time shoppers into weekly regulars.
Cart Value and Customer Lifetime Value Gains:
Average order value (AOV) increased by 22% through dynamic basket recommendations. Abandoned cart email recovery rates climbed to 19.5%, recovering thousands of dollars in lost weekly revenue, while monthly active ordering households grew by 140%.
Retention & Acquisition Framework:
We structured Google Performance Max campaigns targeting regional grocery search queries, complemented by meta ads highlighting fresh arrival updates every Thursday ahead of weekend cooking preparation.
- Geo-targeted ad creatives segmented by suburban delivery zones
- Klaviyo email automated flows for first-time buyers, repeat reminders, and holidays
- Dynamic product remarketing ads showing exact viewed inventory
- Weekly promotion performance dashboards tracking ROAS and customer cohort churn
